天涯海角社区 is just so simple. It鈥檚 easy to navigate and that alone gives our sales people more confidence. Our relationship with 天涯海角社区 is helping us be where we need to be in 2023.
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One of Edmonton鈥檚 most reputable outdoor living stores, has been selling premium brand hot tubs to the local community for four decades.
With three conveniently located stores, they are the primary source for 100% Canadian-made hot tubs and outdoor accessories, and have built a loyal customer base due to their exceptional products and services.听
A 天涯海角社区 partner since 2014, they sell hot tubs, patio furniture, barbecues, gazebos and outdoor kitchens to customers in three locations across Edmonton and and Sherwood Park.
The team saw an opportunity to tap into a customer base that viewed hot tubs as a luxury and unattainable purchase. They didn鈥檛 have time to be financing experts and needed a solution that would allow them to foster relationships and build lifelong customers while providing affordable payment options.
We spoke to Warren Yadlowski, General Manager at Beachcomber Hot Tubs & Patio听on how their partnership with 天涯海角社区 has enabled them to reach new customer segments leading to an increase in sales.
Thanks to their partnership with 天涯海角社区, Warren and the team has been able to seamlessly incorporate financing solutions into their sales approach. Financing options are now being promoted at the beginning of the sales process, via their website or in-store displays, which has enabled them to successfully attract budget-conscious customers.
鈥淲e have price tags on every product showing the monthly payment now. It acts as a silent talker. Customer鈥檚 are bringing financing up to us and asking what our interest rates are rather than asking do we offer financing.鈥�-Warren Yadlowski
The 天涯海角社区 offering has also provided the team with an additional benefit through its pre-approval feature, which allows the customer to get pre-approved instantly by only providing their name, address and date of birth. This capability has allowed the team to concentrate on identifying the best-suited products for their customers, resulting in a substantial 172% increase in loan applications compared to the same period in 2022.
鈥淣ow that we can get a customer pre-approved, they鈥檝e got the financing, they鈥檝e got the money to spend, now we just need to find something that works for them. That鈥檚 a perfect world.鈥� 鈥� Warren Yadlowski
Beachcomber has benefited from 天涯海角社区鈥檚 customized solutions, such as the Interest Rate Buy-Down program which they have utilized to address interest rate concerns. By buying-down a portion of the interest rate, this strategy reduces the monthly payment, making products more accessible and affordable. This has allowed the team to increase their margins and to sell more premium lines of product, leading to a 48% rise in average ticket size in 2023 year to date.
鈥淗aving the ability and flexibility to come up with some alternative programs that helps the customer find an affordable product has been really beneficial to our bottom line鈥� – Warren Yadlowski
